India vs China: where to focus?

It's a typical headache: you wait ages for an opportunity to explore exciting new markets and then two come along at once. This year, showcase events in two key development markets, IFE India (2-4 December) and FHC China (4-6 December), take place at the same time.

Food from Britain is here to help, however, offering companies interested in both markets the opportunity to work out at which show they should direct most resource, and providing a discount package for companies wishing to travel to one and still show products at the other.
Food from Britain
To help you decide which market is best for you, here is an outline of product categories in demand among Indian and Chinese consumers:
India
• Savoury snacks, global cuisines, condiments, breakfast cereals.
• Organic, fair trade and health related foods for the more affluent population.
• Baby food presents a good opportunity as there is no Indian baby food brand.
• Good quality dairy products are limited so good quality dairy products like yoghurts, dairy drinks and fresh cheese are in demand.
• There are tremendous opportunities for private label manufacturers with the growth of organised retail.
• The ready to eat and frozen food category is gaining acceptance.
• Most Indians have a sweet tooth making the confectionery category very attractive.
• Fruit juices and beverages are also sought after.
China
• High quality British biscuits.
• Imported cheeses are sought after by more and more retailers, restaurants and bakery stores.
• Health related products. 
• Confectionery products are in high demand.
• British Beer and Ales.
• Breakfast cereals are still a novelty in China but UK exports of cereals to China have shown an increase of 11% from 2006.
• UK fish and seafood exports to China are showing continuous growth.
• Jams, chutneys and condiments.
16 June 2008